Our client is a successful and growing food processing company. The company manufactures a full line of retail ready gluten-free whole grain oat products. The company has an immediate requirement to hire a Brand Manager.
The Brand Manager will be a leader who can develop and implement brand and marketing strategies and programs in order to achieve sales and profit objectives for the company’s consumer product portfolio.
Key Duties & Responsibilities:
Oversee the planning and execution of key marketing and business activities related to product development, pricing, profitability optimization, packaging, consumer promotion, trade show management and market research Responsible for developing an annual comprehensive marketing plan, Business Plan Budgets and long term strategic plan with focus on objectives, strategies, programs and tactics Creatively develop a brand strategy to capitalize on key attributes of our client and it’s individual product unique value propositions Collaborate with team members to develop and implement high impact, innovative and effective consumer marketing programs Integrate with sales team and distribution network to influence adoption and execution of high impact, innovative and effective trade marketing programs Conduct brand, segment and category analysis to evaluate performance against business objectives, identify competitive threats and highlight product strengths and weaknesses Develop and manage the consumer advertising and media strategy including a comprehensive social media plan Develop a communication plan and strategy for connecting and leveraging key clinical customers and healthcare professionals
Education & Experience:
3 - 5 years of progressive product management experience in branded consumer products industry Previous food industry experience University degree – Business education preferred with a marketing specialty
If you would like to apply for this position, please email your resume to Western HR Consulting at: firstname.lastname@example.org
7058B Farrell Road S.E., Calgary, Alberta Canada T2H 0T2